When King Cat first Kickstarter campaign failed back in June, it was tempting to tweak a couple of things and relaunch it straight away. Instead, we decided to take some time to reflect, understand and analyse the why-it-failed and the what-we-did-wrong. It helped us create a relaunch plan with several improvement targets, and we promised ourselves not to relaunch until each of those targets were met. The one thing that wasn’t in our list was design amelioration, as we were quite happy with the first iteration and feedback was positive overall. It came up as we were working on other points and while it is clearly not a game changer, those little tweaks put together end up helping to convey the sentiment of simplicity that King Cat was always all about. We hope you’ll like too!
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